Work at the edge of an engineering

Finding customers

• Building target lists using Apollo, Snov.io, customs and trade data — both paid sources and free ones you find yourself
• Setting up and running automated outbound email sequences
• Getting from cold contact to first enquiry

Existing accounts

• Enquiries arrive from customers we already serve. They get answered
• Growing those accounts — more enquiries, more product lines, more sites

The sales file

• Quotation, Purchase Order received, payment confirmation. Managed in ERPNext on Frappe Cloud; any ERP experience is enough
• Indicative price lists for our core product lines, built and kept current, so you can quote without waiting for procurement every time
• Once the order is in and paid, you hand it to procurement and move on

The targets

New customers

The clock starts the day a customer sends their first enquiry.

• Five qualified enquiries from that customer within the first month. Qualified means potential value above EUR 5,000 and a quotation issued within SLA. An enquiry you did not quote does not count
• First order within two months. Two months with no order and the customer is recorded as lost
• 20% close rate across your new-customer enquiries in that period

Existing accounts

• Close rate bonus at 70%, 80% and 90%. Three tiers, paid on performance

Response time — every enquiry, new or existing

• A reply containing a quotation within 35 hours. That is one working day plus an allowance for time zones. Not an acknowledgment — a price
• If you can only quote part of the enquiry, send the part you have within 35 hours, and state clearly what you could not quote and why
• If procurement has not come back to you, that is something you chase. It is not a reason the customer waits

Every loss is coded

When you lose a quotation, it closes in ERPNext with one of three codes:

• Price
• Lead time
• Reason not established — you were unable to find out why

For price and lead-time losses you produce a table: date, customer, contact name and email, item, quantity, our price, their target price, and what they told you.

We read those tables. If we keep losing the same items on price, that is a purchasing problem and we will fix it. That is why the code exists — it protects you from being blamed for something you cannot control.

"Reason not established" is not a neutral outcome. Finding out why you lost is part of the job.

What decides this hire

Have you done outbound into Europe and produced revenue from it?

Not managed a team that did. Not worked in a company that did. Built the list, wrote the sequence, sent the emails, handled the replies, and closed the orders.

We need to see:

• Cold outbound campaigns you built and ran yourself
• Customers you personally opened, from zero contact to first order
• Close rates you were measured on, and what they were

Email infrastructure is part of this. If you have run outbound at any scale you have dealt with sending domains, SPF, DKIM, DMARC, mailbox warm-up, and daily send limits. If you have not, you will damage our main domain in the first month. This is a hard requirement, and there are questions about it in the application.

Technical products. You are selling circuit breakers, contactors, PLCs and drives to engineers. You do not need an engineering degree. You do need to be able to read a datasheet, understand what a customer is specifying, and not waste their time.

How This Role Works

Our customers are across Europe. Our suppliers are across Asia and North America. There is no single working day that covers both.

You own your own schedule. Nobody is watching a clock. But the 35-hour clock on every enquiry runs regardless of what time zone you are in, and that responsiveness is the actual job.

This only works with someone who tracks their own open threads without being reminded. If you need a manager checking in on you, this role will not suit you.

One thing worth saying plainly: this is an aggressive commercial environment. The targets above are measured monthly and we act on them. If you want a role where the number is a guideline, this is not it.

How You'll Be Evaluated

• Qualified enquiries generated from newly opened customers
• First order conversion on new customers, within the two-month window
• Close rate, measured separately for new customers and existing accounts
• Response time against the 35-hour SLA, per enquiry
• Loss coding discipline — the proportion of losses where you established the actual reason
• Account growth on customers you brought in